Tuesday, July 28, 2009

Full Press Court

Progress is picking up again at our weekly Local Roots steering committee meetings, because we're trying hard to get ready to open in September. (Yes, we pushed the date back because there were still too many obstacles -- keep your fingers crossed that we can stick to this new schedule!)

As faithful scribe, I've been busy contacting the media and putting the word out about what we're doing so that we can get more members to sign up. I haven't had overwhelming response yet to the press releases, but at least two key papers have picked up the story:

--The Daily Record, our hometown paper, arranged an interview with most of the committee yesterday and has put the article up on their web site.

--Farm and Dairy, a newspaper for Ohio's farmers (especially in our corner of the state), published most of the information I had sent in the press release, emphasizing the upcoming producer meeting.

In addition, I finally pulled together an update for the Ethicurean that gives more details about the work we've done lately.

Thanks to the fabulous Jen Hugon, the Local Roots web site is not only nearly complete, but our August newsletter is looking fantastic, and our blog, Digging In, is up and running. Since the newsletter comes out monthly, we'll plan to use the blog for news snippets, tidbits of information, and gentle reminders. Visit us there, too!

And starting next week, the other local newspaper -- the Wooster Weekly News, not available online -- will start running a weekly piece (bigger than an ad, smaller than a column) to feature Local Roots and any of our meetings, events, farmers, or specials. The first couple of weeks will repeat the basics of the business for the broader audience, but after that I'll try to tailor the message to get more people interested in local foods.

So much happening! It's rather exciting to be the current media darlings to a certain extent, but that makes me all the more determined to seize the opportunity to spread the message about eating locally and living locally -- and to make it sound so appealing that people will clamor to join us.

Good thing we have a receptive audience!

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At 7/31/2009 10:26 AM, OpenID movinginspirals said...

This is really wonderful news! Good luck to all of you as the project comes closer to fruition.

At 7/31/2009 10:28 AM, Blogger The Baklava Queen said...


At 7/31/2009 7:52 PM, Anonymous Janet said...

Jennifer, I continue to be impressed by this project, and you're obviously a PR whiz, too, if your releases are generating interest from the news outlets. What an undertaking you all have committed to. I'm looking forward to seeing how things play out, because I'd love to see something like that get going here.

At 8/03/2009 7:04 AM, Blogger The Baklava Queen said...

Thanks, Janet! Keep those fingers crossed...


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